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For Nancy Virgo World Floral Expo is more than just nice way to get away, relax, and give herself the space to think clearly about the family business "Anthony's Florist & Gifts". It also provides an enjoyable way to research and develop new ideas for the store which is so critical in this economy.
Anthony's Florist & Gifts is very proactive in marketing directly to their local community not relying on third party orders to carry the company income. Nancy walked away from WFE 2009 with more inspiration and strategies than she could implement in one year - good ideas take time. But, as soon as Valentine's Day 2010 is over she will roll out some of the niche marketing plans she's been making since attending last year's show.
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Nancy says it is important to take business matters into your own hands, see all the flowers in person, and to get to know the vendors. She said all the exhibitors were very helpful and gave her valuable one-on-one time. The classes helped her focus on her business needs and she had plenty of time for insightful brainstorming with other attendees.
For Nancy the 2009 WFE was an impetus for incorporating new products, new strategies, and new sales techniques into the business and was such a positive experience that she is committed to bringing her entire crew to WFE in 2010. Now THAT'S progressive!
"Some people are always grumbling because roses have thorns. I am thankful that thorns have roses."
Alphonse Karr, French Novelist 1808-1890
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