Introduce Products & Concepts
D-I-Y Tropical Bouquet
Antropica's "Do-It-Yourself" Tropical Bouquet (WFE'09 #937) was a hit at last year's show.
Because World Floral Expo is the first industry show of the year it's the perfect place to introduce new concepts, fill trial orders, gather feedback, and refine your product line. Meeting people face to face and testing the market in March allows you to start your year right and gives you time to refine and prepare — before your busier seasons hit.
We can't wait to see what innovations the WFE exhibitors come up with this year.
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Tap a Wide Market
Wholesale & Retail
Because both wholesalers and retailers have access to WFE exhibitors, the show provides a perfect venue for sell-through marketing.
It not only offers companies like Transflora (WFE'09 #637) a traditional importer of fresh cut flowers selling to wholesale florists throughout the United States, Canada, and the Caribbean the perfect venue to show off their gorgeous, fully hydrated, beautifully displayed products but it also allows them the opportunity to serve their wholesale clients on a higher level by getting to know and understanding the needs of their (wholesalers) retailers.
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Miami in March
Join Us!
World Floral Expo is the only industry show in the US focused on fresh cut flowers and featuring representatives from every component of the industry in the exhibit hall: breeders, growers, and exporters from around the world; manufacturers, importers, wholesalers, and transportation experts; national organizations, publications, and other support groups. Networking with other exhibitors is found to be one of the most valued benefits of participating with WFE.
World class designers are live on stage throughout the event demonstrating, teaching, and entertaining with exhibitor products — the enthusiasm is infectious. While the workshops, tours, and evening festivities offer more opportunities for exchange of information, perceptions, and understanding. Besides all that, who isn't ready for Miami in March? You don't really need more reasons to join us — do you? www.WorldfloralExpo.com
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