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"In friendship's fragrant garden, there are flowers of every hue.
Each with its own fair beauty, and its gift of joy for you."

Friendships Garden


Gatherings

B2B Shows & Conferences:

International Floriculture Expo
June 22-25, 2010
www.floriexpo.com


Seeley Conference
June 26-29
Email dh29@cornell.edu for more Info


AIFD Sympossium
July 3-8
www.aifd.org


Middle Atlantic Florists Convention August 28-29
www.midatlanticflorists.org


SAF Orlando 2010
September 22-25
www.safnow.org


PMA Fresh Summit
October 15-18
www.PMA.com


WFFSA - Floral Distribution Conference
November 3-5
www.WFFSA.org


IFTF - International Floriculture Trade Fair
November 3-5
www.hppexhibitions.com

Springtime News


Flowerhandlers Spring

News & Announcements

Floral Promotions & Marketing -
Flowerhandlers announced the creation of their new "Full Circle" Marketing System that promotes flowers to the general population with entertaining and educational flower ideas, inspiration, and information turning more consumers into Flower Lovers who enjoy more flowers, for more reasons, far more often. The Marketing System represented by "The Flower Godmother" made its debut at WFE in Miami on March 9-11 and is the ONLY Internet based consumer focused flower advocacy campaign the whole industry has working for it right now. The future of marketing is "One-to-One - Viral". Large corporations are already tapping into it. The beauty is that this campaign is an affordable way to help the floral industry now, is self-sustainable in the long run, and gives us a leading edge tool for consumer awareness well into the future.

Join the Flowerhandlers Community www.Flowerhandlers.com to access all the FREE consumer information materials immediately and learn more about the program via your Blossoms Review.


The Flower Godmother -
This blog has a new look and a new focus! The Flower Godmother has been turned into a caricature and the blog content has been redesigned for consumer interest only with topics like: Buying Flowers, Arranging Flowers, Making Flowers Last, Loving Flowers, Wedding Flowers, Flowers and Kids, Prom Flowers, Mothers Day Flowers, Valentine's Day Flowers, Flower Resources, Using Flowers, and Living with Flowers.

Check her out at www.FlowerGodmother.com.


Spreading the News -
The Flower Godmother is posting on FaceBook, MySpace, and Stumbled Upon to promote the enjoyment of flowers and understanding of the floral industry.


Progressive Floristry -
Industry focused articles, open letters, press releases, stories, kudos, news and announcements are now being posted at www.ProgressiveFloristry.com


Share Good Stuff -
When you find good things that can make a positive difference in your work - like these hydrangeas from Atlantic Flower Import, Peru (www.AtlanticFlower.com) which have a different texture than most I've worked with and promise to be hardier and last longer than other breeds of hydrangea — you should share your discovery with your friends and colleagues in the industry.

So, if you like what you see in the Flowerhandlers body of work please share us with your friends and colleagues.



Roses, Roses, Roses On CD
Join Flowerhandlers

Tip-Sheet #5 has cool ideas for arranging hydrangea like these. Get your copy at: www.FlowerArrangingTips.com


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