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Flowerhandlers Community Bulletin

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Enough Winter!

I'm Ready for Spring

Dear Industry Friends and Flower Handlers:

Here in Maryland we are dead in the middle of the coldest winter with more snow that we've seen for years. My clients are too busy getting through their winter holiday season (Christmas / Valentines) to be hanging out. And, my colleagues and I have been working feverishly to bring new things to you this spring.

So the only thing I have on my mind right now is the World Floral Expo and Miami in March! In this issue you'll find pictures and stories from last year's show. Much Appreciation: to the vendors who so graciously allowed me in their booths with my camera.

After years of tweaking and refinement — moving the show from New York to Miami, holding it in the spring instead of the fall, and changing the name from Agriflor USA to the World Floral Expo — the organizers have created a show that just gets better and better every year.

We hope you to enjoy our recap of last year's show and invite you to visit the WFE website (www.WorldFloralExpo.com) for details of this year's event. Then if it is a match to your work plan to exhibit or attend. Flowerhandlers will be exhibiting in booth #441. Looking forward to seeing you in Miami in March!

Warm regards and
Enjoy your floral journey,

Dottie Harrigan

Winter 2009 - 2010

World Floral Expo

In This Issue:

Feature - World Floral Expo - Why Exhibit? pg.2
Spotlight - Another "Traditional Florist" Gone "Progressive"! pg.3
Focus - World Floral Expo - Why Attend? pg.4
Seasons & Cycles - Variations on a Theme pg.5
News & Announcements pg.5
Scenario - The Art of Creating a Business pg.6
Archives

"When you take a flower in your hand and really look at it, it's your world for the moment. I want to give that world to someone else."

Georgia O'Keefe

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