Flowerhandlers Definitions
Flower Lovers (Consumers):
- Expressionist - You give flowers as gifts to friends, family, colleagues, and loved ones as often as possible.
- Enthusiast - You wouldn't think of planning an event, living in a home, or working in an environment without flowers.
- Hobbyist - You love the hands-on process of arranging and re-arranging flowers.
- Future Flower Handler - You are ready for a new career and have always dreamed or been curious about working professionally with flowers or having, working in, or running a flower shop.
(Professional) Flower Handlers:
Retailers
- Progressive Florist - Cottage / Boutique / Storefront (focus on all occasion design & delivery)
- Independent Design Firms - Individual Freelance Designers or Large Event Decorating Companies (studio or warehouse, by appointment only, focus on consultation and full service project to project events)
- Raw Goods & Bucket Shops - Mass Merchant / Super Market / Big Box Company / Street Vendors / Internet Providers (focus on "wholesale" to consumer sale of raw product)
- Concept Stores - Franchise / Multi Store / "Business in a Box" (focus on consistency and continuity of experience)
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Suppliers
- Growers / Exporters - Flower and Foliage Farms
- Manufacturers - Floral Hard Goods
- Importers - Consolidation / Brokerage
- Wholesale Distributors - Providers for Retailers
Support Groups
- Schools - Floral Design and/or Business
- Organizations - National / Regional / State
- Publications - Newspapers / Trade Magazines / Books
Services
- Research & Development - Scientists / Chemists / Breeders
- Sales & Marketing - Teachers / Trainers / Consultants / PR & Marketing
- Production & Distribution - Trucking / Airlines / Shipping
- Capital & Finance
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