Flowerhandlers Definitions

Flower Lovers (Consumers):

• Expressionist - You give flowers as gifts to friends, family, colleagues, and loved ones as often as possible.
• Enthusiast - You wouldn't think of planning an event, living in a home, or working in an environment without flowers.
• Hobbyist - You love the hands-on process of arranging and re-arranging flowers.
• Future Flower Handler - You are ready for a new career and have always dreamed or been curious about working professionally with flowers or having, working in, or running a flower shop.

(Professional) Flower Handlers:

Retailers

• Progressive Florist - Cottage / Boutique / Storefront (focus on all occasion design & delivery)
• Independent Design Firms - Individual Freelance Designers or Large Event Decorating Companies (studio or warehouse, by appointment only, focus on consultation and full service project to project events)
• Raw Goods & Bucket Shops - Mass Merchant / Super Market / Big Box Company / Street Vendors / Internet Providers (focus on "wholesale" to consumer sale of raw product)
• Concept Stores - Franchise / Multi Store / "Business in a Box" (focus on consistency and continuity of experience)

Suppliers

• Growers / Exporters - Flower and Foliage Farms
• Manufacturers - Floral Hard Goods
• Importers - Consolidation / Brokerage
• Wholesale Distributors - Providers for Retailers

Support Groups

• Schools - Floral Design and/or Business
• Organizations - National / Regional / State
• Publications - Newspapers / Trade Magazines / Books

Services

• Research & Development - Scientists / Chemists / Breeders
• Sales & Marketing - Teachers / Trainers / Consultants / PR & Marketing
• Production & Distribution - Trucking / Airlines / Shipping
• Capital & Finance